Web Conversion Analysis and Improvement
Conversion is the key to driving sales
Getting tonnes of traffic to a website that does not produce sales or leads is as useless as a website that looks great but produces no traffic. All the web traffic in the world is no good to your business if the web pages your visitors land on are not compelled to buy from you or even contact you for further details.
Even if you are successful at getting a trickle of enquiries from whatever volume of traffic your website receives, are they mostly time wasters?
Even if your website is not "dead in the water" as it were, and you have a moderate conversion rate as a percentage of your traffic, it is always worth your while to improve it. Let's say that your conversion rate is 2% of your overall traffic of around 10000 visitors a month. If your conversion rate was doubled to 4%, this would represent a very large increase in your buisness turnover, and therefore a very worthwhile investment. In this respect, even a 1 per cent increase represents a significant increase in sales.
For these very important reasons we believe it is essential to incorporate conversion analysis into your marketing strategy.
Turning Visitors Into Customers
If you are not converting enough visitors to sales through your website, then we can help...
Using conversion analysis tools that measure the volume, source and most importantly the behaviour of your website traffic, we take a hard, honest look at why your website is not selling at peak performance levels. Having gathered this data and analysed it thoroughly we make recommendations on how to improve your website to convert more traffic to sales.
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