Link Popularity - Link Building Campaign
Search engines like Google do not simply crawl your website content and rank you accordingly. They also analyse how popular your website is by how many high quality and relevant websites link back to you.
An effective link building campaign seeks to build your link popularity with major search engines by acquiring links from industry related websites, directories, and forums that are highly relevant to your industry segment that do not directly compete with you in your market.
A good way to gauge your website's link popularity is to check your Google Page Rank.
To quote Google's technical overview page, PageRank "..reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results."
Furthermore, Google "...also considers the importance of each (web)page that casts a vote(link), as votes from some pages are considered to have greater value, thus giving the linked page greater value."
Link popularity makes up a large part of Google's search algorithm, which has for many years set Google apart from its competitors and has played a significant role in effectively making everybody depend on it to organise the world's online information.
Aquiring links from other quality websites, rather than from irrelevant websites, link farms or websites with low quality content, is paramount to having your website appear at the top of Google search results.
We have extensive resources to ensure your website gets the best quality back-links and therefore gaining better search rankings in Google through a sustained and ongoing link building campaign.
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