Online Video Marketing
Make An Impact and Convert More Traffic
Online video content is a very effective means of delivering your advertising message and build your brand. Video content can attract more traffic to your website as well as conversions to more sales. Offering video content puts your business at the cutting edge of digital marketing technology.
Recent studies show that demand for online video content is growing at such a pace that there is not enough local Australian content to support it. In fact, the demand is set to keep on growing, as savvy video marketers move to fill the void left by the traditional Television media who seem to be unable to adapt in the face of the challenges of the new media format.
The supply of online video has only been held back by a general lack of knowledge on how to shoot, edit and produce for Internet purposes. We have the resources and expertise at our disposal to deploy creative video advertising solutions that will capture new audiences and create interest in business.
Benefits of Video Advertising Content
- Cost efficient – We can create quality video content and distribute it effectively within a suitable budget.
- Can be used as a traffic driving ad unit (e.g. PPC Advertising)
- Can be used to drive traffic to your site via social media
- Can be used to explain products and services on your website (conversions)
- Low bandwidth requirements – high compression with minimal impact on video quality.
- More potential customers will take the time to watch a video than to read text on the screen.
- Recent improvements in Internet speeds in Australian metropolitan areas, video content is much more feasible as part of an online marketing strategy than ever before.
Taking these points into account, there is good reason to promote your business products and services with online video content.
Very simple: one line of code to your site for the video to go live on your website
We distribute your video content widely via numerous means with many options:
- Video sharing sites – Youtube.com being the most famous, but there are 100s of them. We distribute your video content to the most relevant sites to your target audience. Most of these sites also produce a back-link to a landing page on your website, increasing your link popularity and therefore your search engine ranking.
- Social Media Sites (e.g. Facebook Pages, Digg.com, Google Video and many more)
- PPC Advertising
- Email Marketing
Analytics and Reporting
Back-end analytics measures usage statistics 24/7.
- Video Starts
- Click Through Rate
- Video Replays
- Video Pauses
- User Stops
- Video Completes
- Campaign Analysis
- Unit Analysis
Contact Us today for more information