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SEO Copy Writing

Copywriting for the Search Engines and Humans

When considering what is the most important factor that the search engines look at when ranking a websites relevance to specific search terms, few can argue with the fact that a website's content is the number one thing to get right. Many website owners and developers place secondary importance on the text that appears on their web pages, or miss the opportunity to optimise their text for the search engines.

However, content that is optimised to enhance your positions in the search engines is not about simply stuffing the keywords into your text as many times as possible. Google's algorithm can generally tell if you are doing this and if you over do it, your website can be penalised. The text on your website needs to read naturally to humans as well, because we assume that humans are what you want to actually attract to your website in order to do business with them.

Our professional copywriting team find which popular search terms best represent your business theme and make sure that they are placed strategically within your web pages so they gain high search engine ranking, yet are written in plain language that effectively communicates your marketing message.

 

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