Track Direct Traffic, Referring Sites and search engine traffic. Search engine traffic is reported by keyword so you can see how much traffic each search terms is bringing to your website.
How visitors utilise your website can also be closely measured and reported. What pages are most popular? What pages are people landing on and exiting from? These questions and more are answered using Google Analytics.
Visualize your conversion funnel. Fix leaks by seeing which pages result in lost opportunities and where your would-be customers go.
Providing tracking of visits, unique visits, page views, time on site, bounce rate and percentage that are new visits. The geographic location of visitors is also reported
Technical details of your website visitors are also reported, such as what percentage of visitors use what browser and Internet connection type/speed.
One of the most important metrics to measure when looking at visitor behaviour on your website is the ability to track conversions. Whether the purpose of your website is to get visitors to complete a form (lead generation), or you have an ecommerce website that accepts direct credit card payments, Google Analytics can be setup to track each stage of the sales process and compile statistics based on these steps so that you know exactly how effective your website is.
Integrated with Adwords
If you are running a PPC Adwords campaign, all you campaign data can be integrated within your traffic reports with differentiation between your free and paid traffic from Google.