SEO Blog | SEO Articles

Many Australian Businesses have recently or are in the process of taking their business online. When marketing your business online, it becomes a case of knowing where your money will bring the best return on your investment. Let’s take a look at the top 5 online marketing channels and why they can be so effective.

Online purchases are booming in the new golden age of the digital economy, but that doesn’t automatically guarantee that your website will hit pay dirt. Like anything that involves people parting with their hard earned money, trust in your business will determine the level of your success. In this article we discuss what is needed to generate the trust needed to make it in the digital economy.

The SEO industry is experiencing growth at break-neck speed as more SEO companies mushroom all over the place.

Twitter, the microblogging website where you can post messages of up to 140 characters each, has grown to become one of the largest social media sites in the world. With over 190 million users and 65 million posts a day, there is a huge potential for promoting your website and generating traffic to it.

With Google’s recent changes to its search engine results pages (SERPs) giving more emphasis on local relevance than ever before, website owners and SEO professionals need to do more to convince the search juggernaut of their relevance within their geographic areas. In fact, the big new buzz word for SEO across the major search engines is “localization”.

From October 26th, Google users noticed some dramatic changes on the search results pages, the most striking of which appears to be a fusion of Google Places results within the organic listings. A local map appears in the right column with location indicators that also show next to some of the organic listings.

So you have a website, but you’re disappointed with the fact that it isn’t an instant success. Assuming that simply having a really nice website offering great products and services will make you a hit on the search engines and that somehow your offers will go viral across the Internet off of its own steam is a very big assumption indeed. This article looks at 5 ways you can drive more traffic and make your website profitable:

When setting out to establish a business in the 21st century, most entrepreneurs are factoring in a website idea. In fact many new businesses base much of their new ideas on an innovative way to sell through websites.

Last week, Yahoo and Bing began the handover of Yahoo Search backend search technology to Microsoft’s search platform. This transition has been completed in the US and Canada, with Australia and other markets to follow suite in the coming months. The first thing Users will begin to notice a “powered by Bing” logo at the bottom of their Yahoo search results pages.

Web directories have been around since the beginning of the World Wide Web in the early 1990’s and are still recognised as an important channel for advertising businesses online. People often get web directories and search engines mixed up. The difference between a search engine like Google and web directories is that Google uses a web crawler script to automatically index websites to show up in SERPs (Search Engine Results Pages), while a web directory organises links under various categories and sub-categories.

With so many websites on the Internet, it can seem like an impossible task for yours to get found at all unless you’re some ubiquitous corporate juggernaut with billions in the bank. This is not true and this is why: Google rules the world of online search, yet if your website is setup and maintained properly, it can be ranked well and show up on the first page for relevant search terms.

Websites are increasingly the number one driver of leads and sales for businesses today. While search marketing and optimisation is currently the most effective way to bring qualified traffic to your business website, Conversion Rate Optimisation (CRO) is vitally important to increasing your website’s profitability. This article will take you through a few methods that can help you improve conversions through your website.

Adobe Flash is a favourite technology for many web developers. Some developers make entire websites from Adobe Flash. But is all that Flash on your website harming your potential for high Google rankings?

With so many search engine submission services and software being offered on the Internet, many offering to submit your website to hundreds, (even thousands) of search engines, it begs the question: is this an effective method of getting indexed?

New research data from Hitwise shows that Google is still leading the Australian online search market with a whopping total of more than 86 percent. This is down only 2.46 percent from July last year, when Google commanded 88 percent of all searches from Australian Internet users.